Martin Charlton
Strategist and Writer

Martin Charlton is a strategic thinking marketing communicator with over 20 years progressive experience in a wide range of roles and industries.

Part planner and writer, Martin has earned a reputation for bringing clear thinking, innovation and leadership to all projects. He practices a highly collaborative approach and facilitates the involvement of various stakeholders to achieve consensus on a wide range of marketing issues.

Martin manages his own consultancy, Content Matters, which specializes in helping organizations agree on and express their uniqueness through compelling and easy-to-read copy.

An excellent trainer and speaker, Martin also teaches “Writing for Marketing Success” – a two-day workshop for the Sprott School of Business at Carleton University.

When not trying to help clients with messaging, Martin is thinking about the next addition to his garden, meditating, or playing catch with his son…or contemplating his next dive (he got his PADI open water certification in 2008!).


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